One of the most important parts of monetizing your niche business idea online is to utilize the power of email marketing. But you can’t simply jump into the pool with both feet… there’s no water in there yet!
In order to get started, one FIRST needs to build a relationship with visitors who come to your site by:
- Providing interesting and unique niche content
- Demonstrating true value
- Being genuine and trustworthy
Building a library of content takes some time, so be patient. It will likely require you to spend weeks, and maybe even months, to generate enough interesting and unique content that your site becomes a “destination” for visitors. Likewise, your interaction with visitors during this time will help to reinforce the foregoing three relationship elements.
Only AFTER you have accomplished the three criterion above should you consider how to MONETIZE your site. It has been proven time and again that Email marketing is one of the most effective tools for converting visitors into paying customers. It is likewise known that, done discretely, popover windows are one of the most effective ways to get visitors to volunteer their email addresses to you in exchange for receiving something that has perceived value.
In the following video tutorial, we show you the basics of how to use a couple of free tools (Super Popup and MailChimp ) in order to create a simple, yet powerful, popover window that encourages visitors to submit their email address to your mailing list. In subsequent tutorials, we will show you how to use the emails you collect on your list and “pour” them into your sales “funnel” in order to monetize your site.
